Vitrines Boutique Prada, Central, Hong KongPrada a choisi la Bourse de Hong Kong pour son introduction sur le marché. C'est une première pour une marque de luxe européenne. On dit que c'est en partie parce que la firme serait mieux valorisée ici qu'en Europe (environ six milliards d'€). Prada en Chine c'est une quinzaine de boutiques, 30 de plus prévues pour fin 2012...et en prévision un studio de design à Hong Kong pour la fin de cette année...C'est vrai que la Chine continentale c'était un marché de 7,6 milliards d'Euros en 2009.
Prada is set to list on the Hong Kong stock exchange. This decision is a first for the European luxury goods and fashion industry. Analysts say that in a buoyant Hong Kong market the whole group could be worth as much as six billion € whereas a listing in Europe would have less chance of achieving that. Prada has around 15 boutiques in China, probably 30 more at the end of 2012. A design studio should be opened in Hong Kong this year...Luxury in Mainland China means 7.6 billions € of sales in 2009.
Prada is set to list on the Hong Kong stock exchange. This decision is a first for the European luxury goods and fashion industry. Analysts say that in a buoyant Hong Kong market the whole group could be worth as much as six billion € whereas a listing in Europe would have less chance of achieving that. Prada has around 15 boutiques in China, probably 30 more at the end of 2012. A design studio should be opened in Hong Kong this year...Luxury in Mainland China means 7.6 billions € of sales in 2009.
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